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Different category types have a higher or lower impact on payments and conversion rate on your dating site.By Judith Silverstein, Michael Lasky You get what you pay for in life, Internet-dating sites included.Confidence in the success of these services decreases with age.While the majority of 18-24 year-olds are optimistic about online dating prospects, the 65 group is more guarded; about 70% of them think online daters are The younger crowd is more open to online dating, perhaps because they’re more comfortable with technology overall.The online dating market is ready for changes, but dating business owners need to understand that delivering simplified payments has a positive impact on user retention.It’s about providing the best customer experience to ensure that dating service is as easy to use as possible.Each year millions of people turn to the web in search of their perfect match.In the UK, 7 million people were using online dating in 2016 and in the US 15% of people have used dating websites or apps.

They allow their online products to be bought with bitcoins.It’s assumed that people who pay for using a dating website are more serious about finding their significant other.One of the most important things you should know is that you’ll fall under the Merchant Category Code (MCC).In addition to checking subscribers against national sex offender registries, Match.com, e Harmony and Spark Networks vowed to implement “rapid abuse reporting systems” to members.Any member who is identified as a registered sex offender will not be allowed to use the services, Harris said.