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Sometimes, they lie about their appearances to hide their identity as well.
Others lie when they don’t want to be discovered because they’re planning something sketchy.
True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.
Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.
They can be insecure and really guarded because of this.
You believe that you have been a victim of a malicious dating site.
You want to expose a scam, a fraudulent or suspect dating site ?
On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.