Even though it makes it easy for anyone with the link to impersonate a user, OKCupid considers this a feature, not a bug, because it shuttles users quickly and seamlessly onto the site.
"Login instantly" is not new, but it's an unusual choice for a social network, and a potentially alarming feature for a service that many users consider deeply personal.
Suddenly, I was in my friend's account, staring at all her read and unread messages. OKCupid frequently emails its users new matches, prompts them to update their accounts, and sends them other links to the site.
Those "login instantly" links include a token that logs in to the account associated with the email address without asking for a password.
Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts.
You think the dating scene can be cold and unforgiving?
Read Complete Post Published January 15, 2014 permalink As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers.
Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance.In its latest ad campaign, online matchmaker shows no love for e Harmony.com, its older and larger competitor.Chemistry's TV commercials and magazine ads feature young men and women wondering why their applications to join e Harmony were turned down."I mean, I am a good person. " asks an actress in one of the TV spots, as a giant red "Rejected by e Harmony" graphic slams onto the screen.But it’s this feeling that I have true agency over my work, because I know what I stand for and I have tools to fix the things that I encounter in my life.”He felt liberated, he says, by how the course positioned the idea of career success: “Take your work personally, but it’s not your person.”At the time, “Designing Your Life” was still an experiment, spearheaded by Bill Burnett, executive director of Stanford’s design program, and Dave Evans, who led the design of Apple’s first mouse and co-founded Electronic Arts before embarking on a second career in the classroom.They launched the course in spring 2010.“It took off in just about a heartbeat,” says Evans, who oversees instruction with help from guest lecturers and a small army of student volunteers, who lead discussion groups.