Having been officially named and founded in 1943, the brand has a huge history behind it and a following that many adore and love today. C Hudson who had grown up on Spring Hill Farm in Williamson County, Tennessee, decided to leave his home and seek out fortune in the emerging textile town of Greensboro, North Carolina.I thought it would be appropriate to do a history of Wrangler in my denim brand history series! He found work in an overall factory, sewing on buttons for around 25 cents a day.denim), the 11MWZ remains the classic in terms of the denim came thanks to another textile innovation – broken twill denim.
Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler.The Wrangler jeans were designed for cowboys and when the leather label and leather saddle came into contact they would stick together.These jeans had a “Blue Bell” label sewn on the back of the zipper fly with the sizing and the world “Sanforized”.While the WRANGLER Brand was originally registered ® by Casey Jones in 1905 and the origins of today’s Wrangler Company date back to Companies manufacturing under other names as early as the first decade of the 1900’s. 1940’s PERIOD It was therefore in 1947 that the first model of Wrangler Jeans Model 11MW (Mens Western) were made using 11oz. Wrangler, like Lee initially used the arcuate stitch on the back pockets, but this was quickly replaced in 1948 with the “W” stitch.We will start our story of the Wrangler History in the 1940’s when the Wrangler Product Line was first introduced. It is interesting to note that the Wrangler label or the back of the jeans has never been produced in leather.